"Partners in Kindness" Campaign Turns Tragedy Into Triumph

In 1991,when CNN asked the Rebbe, "What is your message to the world?," the Rebbe replied: "Moshiach (the Messiah) is ready to come now. It is only on our part to add something additional in goodness and kindness." Since that time, efforts at goodness and kindness have taken off in innumerable ways. These good deeds are critical in that they deprive evil of its energy and prepare the world for the day when there will be only good.


 Passaic man turns to peace after bomber kills pregnant wife
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Monday, June 30, 2003

By DEENA YELLIN STAFF WRITER, North Jersey Media Group

PASSAIC - When a suicide bomber plowed into Sbarro in Jerusalem, killing Steven Greenbaum's wife and unborn child, he vowed to fight back.

But he's not waging a battle with grenades or guns. Instead, the 40-year-old Passaic resident is waging a kindness crusade. An idealist by nature, Greenbaum believes that ordinary citizens can destroy terrorism through extraordinary acts of goodness.

His year-old organization, Partners in Kindness, encourages kindness through a plethora of e-mailings, lectures, posters, and contests. More than 5,000 members on six continents subscribe to Greenbaum's weekly "Kind Words" e-mails. His readers - some from as far away as Iran, Kuwait, and Japan - report their daily acts of kindness via e-mail to Greenbaum's Web site.

Repeating stories of good deeds inspires others, says Greenbaum, adding, "It's pretty contagious."

Schools, organizations, and radio programs worldwide have taken up the cause.

It has also caught on at New York City Transit, where Greenbaum works as a computer specialist. Thanks to his efforts, New York City Transit recently started a kindness public awareness campaign among employees. Greenbaum is now trying to push a "Heroes of Kindness" poster program in which posters depicting New York City Transit employees and passengers performing inspiring acts of kindness would be plastered throughout the system.

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