"Just because you're thirsty doesn't mean the person next to you is. He may be hungry." So said the Lubavitcher Rebbe in a public address, teaching how to think about helping someone else. In the story below, the CEO of a company disguised himself as an employee, and in so doing, learned a lot about those working for him. In the end he not only was able to help some individuals, but gave everyone a raise. This is a story about a man who learned the art of giving, and in the process, connected more deeply with himself.
From Unaffiliated To ‘Undercover’
CEO, philanthropist — and Emmy-nominated reality show star —Sheldon Yellen on his Jewish journey.
Tuesday, September 20, 2011
JTA
West Bloomfield, Mich. — Sheldon Yellen, the CEO of BELFOR Property Restoration, never expected to be a reality television star when he signed on for an episode of the CBS program “Undercover Boss.”
Posing as an employee of his company to get a taste of life in the trenches, Yellen earned an Emmy nomination for the episode.
Prior to Sunday’s telecast of the awards ceremony, he said that win or lose he was honored to have been nominated. His episode of “Undercover Boss” was up against some stiff competition for Outstanding Reality Program and lost out to “Deadliest Catch,” which focuses on the rough-and-tumble life of deep-seas crab fisherman.
But for the CEO, posing as “Tom Kelly” was an eye-opening experience. Yellen, who typically has taken his recent fame from the show and Emmy nomination with humility, said he learned a great deal from going undercover and plans to change the way he relates to his employees.
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